Marketing Tip: Sell More Online Subscriptions with Holiday Gift Cards

While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree.That’s why we liked this ingenious marketing tactic from Audiobooks — offering holiday gift cards for online subscriptions.

Audiobooks gift cards

This isn’t the first site to offer gift cards — we’ve seen a previous example from Skype. But what we like about this promotion is the clear holiday tie-in with the snowflake pattern cards, and the ability for the recipient to add cash values.Each of the gift cards — whether for one, three, or six-months of access — entitles the bearer to one audiobook on the site (per month). But the recipient can add value, starting at $10, to be able to listen to more than one book per month.That’s a great way to increase user engagement with gift recipients, often a steeper challenge than when a subscriber signs up on his/her own.In addition, the registration form for the gift card allows for personalization — including the ability for the gift-giver to recommend the first title!

Audiobooks personalization

So, in effect, you’re gift-giver is doing some of your on-boarding for you! Kudos to Audiobooks for the great idea!Note: Scribd and Oyster are also both offering subscriptions to eBooks as gift options, but Scribd’s does not allow for personal book recommendations, and Oyster requires an iOS device.

You May Be Interested In:


NEXT WEEK IS
Subscription Show 2021


Join Us In-Person or Virtual

Get The Latest Intel To Grow Your Business

Recurring Payments & Processing
Subscriber Retention
Subscription Acquisition & Marketing
Legal and Compliance
Managing Fraud
Pricing & Packaging
Subscription Centric M&A
More

Register Now