Case Study Lesson: The Drawbacks of PayPal for Recurring Billing

In this week's new Subscription Site Insider Case Study we examine the lessons learned when a veteran subscription marketer launched his own subscription site last fall. Michael McCurdy, formerly of TheLadders.com, shared great stories about how he adapted his content development and marketing strategies to deal with surprises after the launch of TestingMom.com, a site to help parents prepare their kids for elementary school placement and intelligence tests. His most significant finding is also our No. 1 lesson learned this…

Cart Abandoners Spend 155% More – If You Remarket to Them

This new study cited at SeeWhy's Blog reveals what most sophisticated ecommerce marketers already knew -- people who come to your site and get part-way through ordering before they abandon are among your very best future sales prospects. Key - you must have an automated campaign in place to reach out to them within hours or days (less than a week generally) of the abandon. How long precisely changes based on the offer. But, recency matters a…

Legal Alert: California’s Strict Anti-Spam Statute & Your Affiliate Marketing Campaigns

Even if your marketing department obeys California law (which is not the same as Federal CAN-SPAM law) for all commercial emails... if any of your affiliate or other partners sending offers on your behalf break the law, then you may be looking at a not-so-fun court case. A few keys -- it doesn't matter where you are headquartered. You could be in Kalamazoo, but if you send email to people in California, then California state law…

Case Study Lesson: Highest-impact Places to Promote Trial Subscription Offers

In this week's new Subscription Site Insider Case Study, we interviewed SmartCredit's CMO Ethan Taub. SmartCredit is duking it out in the consumer credit info industry against such brand giants as FreeCreditReport.com. So, his marketing has to be hugely effective to gain market share. One of his best tactics -- putting free trial offers for SmartCredit on marketing partner site's thank-you pages.  For example, a mortgage company might feature a SmartCredit offer on the thank-you page…

What Subscription Site Audience Development Pros Can Learn From AOL’s Traffic-Source Plan

According to the leaked documents from AOL's plans posted at Business Insider this morning, AOL's audience development team expect their basic traffic to come from 5 major sources, listed here in order of anticipated size: 1. SEO =40% 2. Direct clicks from bookmarks, etc = 30% 3. External "partners" (presumably incl. affiliates) = 15% 4. Social media = 10% 5. Email newsletters = 5% ====================== Total = 100% In addition the team plans to gain 5-10% more traffic from PPC, paid search, and…

Kindle eBook versus Print Book Sales Data from MineThatData’s Kevin Hillstrom

If you love direct response analytics, as all successful subscription site publishers should, Kevin Hillstrom, a former circulation and database marketing director for brands such as Nordstrom, Eddie Bauer and Lands End, is the go-to-god.He's released data on how his own ebook sales are doing on Kindle, accompanied by analysis of course. Some lessons he learned: Price point and page count don't seem to affect sales much, as long as they're "reasonable". What matters, far more,…

A Potted Financial Analysis of Murdoch’s Upcoming iPad Daily: 130,000 Paying Readers Needed Per Week?

According to James Murdoch's remarks at the DLD Conference in Germany this week (as reported here in TechCrunch), the company's hired 126 journalists for its upcoming iPad Daily.That's a lot of journalists. I'm assuming that many of these are stringers or part-timers. That given, let's run some numbers, shall we? 126 journalists @ an average of $45kyear incl. tax & tags = $5,670,00010 other staff (our estimate) @75k each = $750,000Offices, legal, insurance, PR, tech, etc.…

Founders of Whitestone Communications & Peachtree Capital Advisors to Speak at Online Publisher Site Valuations Webinar

I'm happy to announce the names of our two guest star presenters for Subscription Site Insider's Jan 27th live webinar on Subscription, Membership & Paywalled Site Valuations: Baran Rosen, Founder & President, Whitestone Communications Mr. Rosen has been an M&A leader in the publishing, information and training industries since 1986, and founded Whitestone in 1994. He carefully guides clients through the intricate process of successfully selling and buying businesses and product lines. His particular strength is…

Highlights from WishList’s Membership Website Awards – the Wishies for Self-Publishers

Spurred on by the recession and ease of self-publishing, thousands of small-time self publishers have been entering the paid membership site arena in the last 24 months. I thought it would be fun to take a break from examining mainstream paid content publishers' businesses to take a look at what the self publishing crowd is doing these days. Out of a field of a dozen or so, WishList is one of the better-known software firms selling…

Case Study Lesson: Mad Mariner’s User-Generated Content Tactics

This week's Subscription Site Insider Case Study features the Mad Mariner, a site visited by more than 70,000 unique boating enthusiasts each month. One of the lessons we learned from site publisher Glen Justice was that you have to test different types of interactive content to find exactly what will engage and inspire your audience. Magazine sites often throw up a message board or add commenting capability to their articles and assume that's all it will…

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