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Analytics, Testing & Analysis

Five on Friday, March 20, 2020

Five on Friday: Concerts, Consumer Trends and Content Marketing

Five on Friday, Mar. 20, 2020: free online concerts, free sports subscriptions and free educational tools

FORTUNE Pivots to Premium with Paywall and Subscription Tiers

FORTUNE Media, publisher of FORTUNE magazine, is pivoting to a premium model with big changes to how they do business. Last week, the company...

Five on Friday: Publishing, Streaming, Tweeting and Unicorns

Happy Leap Year, everyone! While it isn't like a three-day weekend, it only comes around once every four years and is an extra day in February. We'll spend it planning next week's subscription news content and upcoming webinars and events. In the meantime, here's what's happening this week. Comcast agrees to buy ad-supported streaming service, Xumo, and Salesforce acquires unicorn Vlocity. A new RII study shows music subscription revenue is increasing, Social Media Today offers tweeting tips to maximize your subscription company's exposure, and What's New in Publishing shares digital subscription trends for publishers.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Meredith Reports Lower Revenue But Higher Earnings for Q2 FY2020

Meredith Corp's second quarter earnings report for fiscal year 2020 was a mixed bag. The media and marketing company calls the quarter "strong" and reaffirms its full year 2020 guidance, but the results weren't all rosy. For example, total company revenue was $810.5 million, compared to $878.4 million for the same period last year. Meredith attributes this decline to lower political spot advertising revenue in its Local Media Group and lower advertising and subscription revenue in its National Media Group, due to changes in the company's portfolio and operations.

Five on Friday: Adblocking, Advertising and Influencing

Happy Valentine's Day! In this week's edition of Five on Friday, we share highlights from Blockthrough/PageFair's 2020 adblocking report to see how adblocking is moving to mobile, YouTube's advertising revenue hits a staggering $15 billion in 2019, Content Marketing Institute schools us on what we need to know about vanity metrics, Canada warns brands and influencers to follow the rules, and Flipboard launches a subscription video service.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

SaaSWorks Raises $5M to Help SaaS Firms Scale Subscription Operations

SaaSWorks has raised $5 million in seed ¬¬funding to continue its work as a revenue operations and customer success solution to support SaaS businesses. The funding round was led by Conversion Venture Capital and CEOs, CFOs and other executives from prominent SaaS companies. SaaSWorks will use the investment to attract talent in the greater Boston area to help the company grow and support SaaS businesses as they scale their subscription operations.

Haus Raises $4.5 Million in Seed Funding to Launch Aperitif Membership

Get handcrafted, pre-dinner drinks delivered right to your door, thanks to a new aperitif membership program. Last week, Haus announced that it raised $4.5 million in seed funding, reports FoodBev. The funding round included 10 funds and 100 individual investors. Founded last June, Haus will use the funding round to expand its operations and launch Haus Membership, a free-to-join monthly membership program that gives members access to exclusive flavors, product discounts, free shipping and members-only events.

Five on Friday: Job Opportunities, Increases and Injunctions

Happy February, Five on Friday fans! In this week's edition, The New York Times raises its prices for digital subscriptions for the first time since putting up its paywall in 2011, the FTC is blocking Edgewell's acquisition of Harry's, The Minneapolis Star-Tribune hangs onto its print subscribers while growing its digital subscriber base, AdExchanger explains why it thinks publishers' ad and marketing teams need to work together, and LinkedIn shares top subscription jobs.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Netflix Grows Q4 2019 Revenue 31 Percent Despite Streaming Wars

Despite dire predictions that Netflix would falter following the launch of Disney+, the company finished 2019 strong. Netflix grew fourth quarter revenue 31% year-over-year, and it brought in more than $20 billion in revenue for the full year. The company reported operating income of $2.6 billion, a 62% increase year-over-year. During Q4, Netflix also grew its international paid memberships to over 100 million. Other highlights for the fourth quarter and full year 2019 include the following:

Day Two at Subscription Show 2019: A Deep Dive into Data

Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostons World Trade Center conference venue.

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