For February 2018, lovers were forecast to spend $6 billion on Valentine's Day purchases of candy, flowers, and clothing. But that's a market that may be willing to spend on romance during the other eleven months of the year as well. And in fact, a number of companies are working hard to serve these products -- yes, even undies -- on a recurring basis.
Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.
This US$4.7 billion meal-kit business is predicted to grow to $11.6 billion by 2022. But before that happens, competition will thin the ranks of a crowded marketplace. Analysts say that the winners will be the ones who ally with much bigger players, such as Amazon and Walmart.
Pundits, publishers, and media personalities are dramatically unhappy with the new reality. “Facebook is just screwing our news operations,” said one. But there’s another side to the story as Subscription Insider's Michael Moran Alterio explains in this trend report.
New services are offering movie fans a flat monthly or annual subscription fee in exchange for reasonable-to-extreme savings -- if you commit to using your subscription to the max. Can these offerings bring moviegoers back to theaters, and can these services succeed even if they offer benefits that are “too good”?
Amazon is now showing interest in becoming a prescription drug provider. CVS has offered to acquire healthcare giant Aetna. As these behemoths step, none-too-lightly, into new healthcare markets, what effect will they have on healthcare subscription providers and practices?
Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. That’s a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies -- build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.
The subscription box industry is still growing, and publishers are shifting from an ad-revenue model to a new reliance on subscription. That makes this holiday season a prime time for customers to put gift subscriptions on their shopping lists.
User tracking and programmatic advertising has transformed the way advertising is served to people as they browse the Internet. But as advertisers overstep, they are triggering a backlash that may end up helping websites that depend on user subscriptions.
While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. That’s based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of “fake news,” and maybe, just maybe, a viable news business model is emerging.
The technology now exists to offer fast broadband mobile data subscription service to every human on the planet. Elon Musk says he’ll make it happen before 2024, and if he doesn’t, someone else will soon enough. Then what?