Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to look for ways to improve satisfaction and adjust the value equation.
Michael Moran Alterio is Subscription Insiderís staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience†with a keen sense for the story behind the spreadsheet.†
Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostonís World Trade Center conference venue.
With a five-year compound annual growth rate of 53 percent, community solar energy is already generating over a gigawatt of energy in the United States. Within 10 years, that should surpass 80 gigawatts. Most of that will be part of a new subscription business.
The banking industry is in the very early stages of exploring subscription offerings. However, there are both start-up firms and huge players making moves into this space. Odds are that the future successful offerings will cater to younger demographics, on fully mobile platforms, offering a wide range of substantial added value to make the subscription price compelling compared to current common free checking plans.
Interest in subscription boxes online is flattening, and the most recent data shows that traffic to subscription box sites is way down. There is still a lot of money in the industry, and a plateau is not a bubble, but a shakeout is coming. These three trends point to strategies that smart companies will use to survive.
More gamers are playing -- and paying -- for video games than ever. Gaming has even surpassed paid TV among millennials. In this golden age of gaming, the offerings are vast and many companies are trying out payment plans and options, especially subscription. The winning business model has yet to be determined.
It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.
B2B marketing differs from consumer marketing in one crucial way: The customer base is almost always smaller. That means a viable B2B marketing plan can be more personal, more focused on particular leads, and more devoted to one-on-one human interaction.
The most successful subscription companies -- like Apple, Amazon, and Microsoft -- not only offer customers compelling reasons to remain subscribers, but they also make those subscribers happy to be locked in.
Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That means putting a lot of work into making those conversions. Here are some ideas for getting it right.