Dana Neuts is Subscription Insider's Senior Staff Writer, covering our daily subscription news as well as member features, case studies, and reports.  

Dana is also a writer, editor, marketing professional, speaker and the publisher of iLoveKent.net. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. She is the immediate past president of the Society of Professional Journalists. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions! 

Email: dneuts@subscriptioninsider.com
Website: www.subscriptioninsider.com
Twitter: @SPJDana
LinkedIn: https://www.linkedin.com/in/dananeuts


Multi-Platform Health and Wellness Publisher Rodale May Be Up For Sale

Last week multi-platform health and wellness publisher Rodale, Inc. announced that it was exploring a variety of ‘potential strategic alternatives’ for its future. This could include the sale of the company, or of individual segments of the business, as part of its long-term strategy. Rodale, a privately-held company, has engaged Allen & Company LLC as a financial advisor to guide the process. There is no set schedule for the strategic review, and the company said it will not disclose developments during the process.

Uber CEO Travis Kalanick Resigns Under Pressure from Investors

Last Tuesday, under pressure from five of Uber’s major investors, company co-founder Travis Kalanick agreed to step down as CEO, reports The New York Times. The demand for Kalanick’s resignation was included in a letter titled “Moving Uber Forward” that was delivered to Kalanick in Chicago, said The Times. After consulting with a board member and investors, Kalanick agreed to leave his CEO position. He will, however, remain on the board of directors. Kalanick co-founded the innovative ridesharing service in 2009.

This Week’s Subscription News: Tidal, Trouble and Temptation

In this week’s subscription news, Hasbro launches a subscription box service for board games, AT&T tries to tempt cord cutters by offering a Roku box with DirectTV Now subscriptions, and Apple Music quietly adds a $99 annual subscription option. Also this week, Slack raises $500 million and attracts big buyers including Amazon, Microsoft, Google and Salesforce, and Tidal uses Jay Z’s new album as an exclusive to attract streaming music subscribers.

VidAngel Starts Subscription Service to Filter Offensive Video Content

In December, a federal judge ordered video filtering service VidAngel to shut down its operations due to alleged copyright violations. Based in Utah, VidAngel’s mission is to help faith-based audiences bypass offensive video content including nudity and profanity. While VidAngel appeals that ruling, the Utah-based company has launched a new subscription service to help viewers screen content on streaming services including Netflix, Amazon and HBO through Amazon Channels, reports Variety. Additional services to be added will be Hulu, Apple TV, Vudu, Google Play and Showtime.

Five on Friday: Audiences, the Adpocalypse and Nintendo's About Face

In this week’s edition of Five on Friday, MarketingProfs shares three strategic marketing and sales mistakes you should avoid in the second half of 2017, Search Engine Watch offers some ways to build a B2B audience for Facebook marketing, and Nintendo does an about face on its new Switch subscription. Also, this week we share how YouTube is addressing the adpocalypse, and social media expert Jay Baer shares some sage advice on how often to post on social media. The answer is much simpler than you’d expect.

Etsy Realigns Internal Resources, Announces Staff Cuts of 15 Percent

Yesterday Etsy, Inc. (NASDAQ: ETSY), an online marketplace for creative entrepreneurs, announced that it is making some big changes, including a sharpened focus on key growth initiatives and realigning its internal resources to maximize value to stakeholders. Under the direction of new CEO Josh Silverman, the company plans to prioritize specific areas including search and discovery, improving the customer experience, driving frequency, maximizing their marketing spending, and providing world-class marketing tools to Etsy sellers.

Time Inc. Cuts 300 Jobs as Part of Its Restructuring

In a memo to staff last week, Time Inc. (NASDAQ: TIME) announced it would cut 300 jobs through layoffs and buyouts, reports USA Today. The jobs to be eliminated represent about 4 percent of the company’s global workforce. More than half of the jobs to be cut are based in the U.S., and 40 percent will come from employees who accepted voluntary buyouts. Time Inc. owns more than 100 magazine brands including Time magazine, Sports Illustrated, Fortune, Life, Cooking Light, Food & Wine and Golf Magazine.

Amazon to Acquire Whole Foods Market for $13.7 Billion in Cash

Last Friday Amazon (NASDAQ: AMZN) got one step closer to its retail dominance over competitor Walmart when it announced that it would acquire Whole Foods Market, Inc. (NASDAQ: WFM) for $42 per share, or approximately $13.7 billion, in an all-cash transaction. Headquartered in Austin, Texas, Whole Foods Market will continue to operate under the Whole Foods brand, and John Mackey will stay on as CEO. This deal has the potential to dramatically increase Amazon’s footprint in the retail grocery industry.

Bloomberg Relaunches Businessweek with Two-Tiered Membership Model

Last Thursday Bloomberg announced the official relaunch of the 88-year-old Bloomberg Businessweek which includes a host of changes, redesigns, new digital products and, most notably, the shift to a two-tiered membership model. Bloomberg said the relaunch was developed to better meet the needs of its global business and finance audience by reaching out to them through multiple daily, weekly and quarterly touch points and its award-winning journalism from 2,700 journalists and analysts across 120 countries.

This Week’s Subscription News: Apple, Amazon, Atlassian and ABC

In this week’s subscription news, we learn that Facebook may want to help publishers to find subscribers, Atlassian launches a new subscription bundle that includes all of its developer tools, and Apple and Amazon may be ready to play nice, or are they? Also this week, Sony PlayStation 4 Sales are hot, the Netflix/ABC hacker promises more leaks in Hollywood, and Scalable Software doubles its recurring revenue and increases adoption by 80 percent. Here’s what else we’re reading this week.