The recession has impacted Chartwell, a research publisher to the utilities market, perhaps less than other firms, especially when it comes to renewals. They are lucky that their niche has remained strong, but more than that, they have a great pricing model, multiple revenue streams, and solid sales tactics. If you sell group subscriptions, you may find several ideas in this exclusive Case Study that could apply to you.
Reason Magazine — a print magazine — was one of the very first subscription periodicals to sell itself on Kindle, and it’s still one of the top 20 bestsellers in the Kindle Magazine Store. Discover how the process works operationally, and how Amazon Kindle sales stack up against electronic edition sales of the same title.
TheLadders’ Michael McCurdy tells SSI about thriving in a saturated market, predictability models, and why “Bill Me Later” didn’t work for them.
Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
TradeTheMarkets co-founder John Carter on an honest approach, when and why to add personnel, and multiple revenue streams; his subscribers spend an average of $1,000 within six months of signing up–do yours?
Sandra Olson, founder of Budwig Videos, tells SSI about the power of practical information, how to succeed in a very small niche, and lessons learned about video marketing.
Founded in 1995, Angie’s List built slowly but surely until hitting critical mass as a nationally known brand and landing $60 million in venture funding in 2008. The site has multiple revenue streams (we counted at least eight, the majority from vendors–not consumers), most of them recurring.
Estimates are Subscription Site Insider’s own based on weeks of research. We are *conservative* in our numbers, so it’s fairly safe to say this is the low end of the possible scale. This does not include: single-item content sales (such as an iTunes purchase.) additional revenue streams subscription sites also make money from (such as ads sold or branded event tickets.) non-content subscription purchases (such as SaaS, apps, or Internet access.)When we say “content”, we include text, video,…