B2B Executive Coaching Expert Leverages Membership Site to Grow Her Offline Coaching Business

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Quick Overview

Since its launch in March 2009, Ann Farrell's executive coaching membership site has made money for her, indeed, but she mainly uses it to nurture leads for offline coaching services. Most of her six-digit income comes from offline coaching gigs at corporations. We think other membership sites could learn from how she nurtures leads to purchase offline services and how she gets traffic to her membership site without an SEO strategy. Target Market Farrell targets two main group...

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