Family-owned Investment Newsletter Publisher Moves to 100% Online Marketing With Aggressive Testing

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Quick Overview Founded in 1970, Cabot Heritage Corporation proves a family-owned publishing company with fewer than 30 employees doesn't have to be limited by tradition or staff size to keep aggressively evolving. Currently 100% of the company's marketing is online, and they're continually testing tactics such as video, pricing offers, and online quizzes. We think they make a great role model in many ways for paid content brands with multiple titles. Target Market Mostly men in their late 50s wh...

 


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