How to Succeed in a Crowded Space? Maintain a Narrow Focus–TheLadders Shines in the Job-Search Niche

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Quick Overview

TheLadders has proven that you can sell job-seekers subscriptions to see employment ads, even though the web is rife with freely available job listings sites and lists, as long as you strictly focus on a particular type of job seeker. Here, in our exclusive interview, Michael McCurdy, former director of subscription services, reveals which marketing tactics work best for the site and why TheLadders dropped "Bill Me Later" offers. We interviewed McCurdy in July 2009; he has since ...

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