Now here’s a great example of how a legacy publication should announce and sell a digital edition. Writer’s Digest didn’t offer it for free, but did create a great email campaign.
Writer’s Digest Upsells PDF Editions for iPad and Tablets Read More »
We like this announcement from the New Yorker about its new digital edition because not only does it have great benefit copy, but also a link to clear instructions on how to download the digital edition from multiple devices. A must-have for older audiences!
New Yorker Announces Digital Edition, Makes Downloading Easy for Subscribers Read More »
If you’re worried about unsubscribes after sending an email blast on behalf of a third party, then take a look at the copy at the bottom of this marketing blast from (former sister site) WhichTestWon.
WhichTestWon Email Guards Against Unsubscribes with P.S. Read More »
Paying subscribers aren’t the only ones who need onboarding — so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
Welcome Message for Newsletter Sign-Up Gets Subscribers Engaged Right Away Read More »
As opposed to strictly commercial or marketing emails, newsletters can pack more than one punch. Find out how SiteTuners was able to deliver free content, on-board new members and increase engagement in just one email!
Table of Contents have been shown to improve performance and engagement with newsletters, so paidContent was smart to include a list of headlines at the top of their newsletter. But then they decrease its effectiveness by embedding anchor links instead of hyperlinks!
paidContent’s Newsletter Compromises TOC Best Practice with Anchor Links Read More »
If you’ve got loyal subscribers they’ve probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with a Friends and Family discount?
New York Times Encourages WOM with Friends and Family Offer Read More »
Text-only emails can have a more one-to-one feel, and can be especially great when presenting existing email recipients with a premium offer.
PR News Text-Only Email Upsells Newsletter Subscribers on Subscription Read More »
We like this standard introductory offer from The Boston Globe for the simplicity of its design and copy.
Boston Globe’s Introductory Subscription Offer for 99c for 8 Weeks Read More »
A number of legacy and online publications struggle with shifting from free to paid. While this transition is manageable (see specifically our Case Study on TheDay.com), we thought this email from Folio: illustrated both best and worst practices.
How NOT to Announce a Paywall Read More »
