Following last month’s merger of paywall technology companies TinyPass and Piano Media, a new company called Piano was born, specializing in advanced media processes and paywall optimization software. Subscription Insider spoke with CEO Trevor Kaufman to get the inside story on the new company.
Q&A with Piano CEO Trevor Kaufman Read More »
Content drives websites, software and mobile applications.But creating great content is expensive. It requires deep expertise in a particular subject. Content Acquisition & Content Licensing expert Rich Kreisman explains how to acquire and license content to help grow your brand and customer base.
To comment or not to comment? That is the question. News outlets, bloggers, content marketers and publishers of all sizes have been trying to answer that question for the last several years, causing many of them to suspend or disable comments and to use other channels to engage with readers. Dana Neuts explores options and offers 8 guidelines for keeping your comments useful to your subscribers and community in the age of comment trolls and spam.
Pros & Cons of Comments: Making Them Work For You, Not Against You Read More »
While conducting research for our previous Subscription Box Registration Page sample, the box companies we were researching required an email address to complete the registration process. Sure enough, when we didn’t end up buying anything, the companies we were researching swooped into action with emails attempting to convert us into customers. Here are three we liked for your inspiration!
Subscription Box Registration: Follow-up Emails Read More »
Considering implementing a freemium model for your subscription site? Here are ten tips you should consider while getting started.
10 Tips to Make the Freemium Model Work for Your Subscription Company Read More »
The sustained popularity of subscription box services shows the efficacy of the subscription model alongside a market that surprisingly exists for boxes of niche products. Since every box company sells a unique product in their own each registration process is different — so we took a look at how some of the most popular subscription boxes are registering their subscribers.
Subscription Box Registration Pages Read More »
One year ago Time Inc. was spun off from Time Warner. Contrary to all prognostications, the company has seen success in its first year of existence.
Time Inc. Survives Year 1 Without Time Warner Read More »
We received a curious few emails from an enthusiastic (but akward) salesman whose webinar event we registered for and then missed. It was so out there that we had to share. Enjoy!
Missed Webinar, Missed Connection Read More »
Email headers are an often overlooked component of email design. Different companies and publications compose them in their own ways – we took a look in our inboxes and found some that stood out.
Six Examples of Email Headers: The Good, The Bad, and The Empty Read More »
Amazon.com turned 20 this month and the impact the company has had on eCommerce and subscriptions cannot be understated. In this article, we look back at 20 years of successes and (some) failures.
Micropayments: The Hot, “New” Way to Pay for Digital Content Read More »
