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Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site

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Quick Overview

Founded 2006, FamilyLink.com rode a wave of viral growth from a Facebook app that let users tag and connect with their relatives. Now, the site attracts more than 60 million users with a two-tiered platform: Free social networking with living relatives, or a subscription-based historic records database to search for information about your ancestors. Discover how the team uses member-generated free content (social-networking updates) to drive leads for their subscription-based gen...

 

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Natalie Tomasso

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