Blokely, a UK-based "cracking good read" for men, has launched a paywall in front of about 90% of its content. (There's still a regular free story for men who are "afraid of commitment".) In an unusual spin on typical membership site offers, Blokely offers weekly auto-renew subscriptions as one of its options. We predict this will be a nightmare for the payments processing department. The offer is strongly positioned as £2.50 pounds per week vs £3.95…...
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