British Online Men’s Mag Blokely Launches Paywall; Oddly Offers Weekly Memberships

Blokely, a UK-based “cracking good read” for men, has launched a paywall in front of about 90% of its content. (There’s still a regular

Blokely, a UK-based “cracking good read” for men, has launched a paywall in front of about 90% of its content. (There’s still a regular free story for men who are “afraid of commitment”.)In an unusual spin on typical membership site offers, Blokely offers weekly auto-renew subscriptions as one of its options. We predict this will be a nightmare for the payments processing department. The offer is strongly positioned as £2.50 pounds per week vs £3.95 per month, presumably to push men to a what-the-heck upsell.They’d do better, though, if they offered £3.50 pounds per week vs £3.95 per month, because then the savings are more overt. And, as every subscription marketer knows, really obvious works really well.