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As Many as 60% of Membership Sites & Subscription Sites Aren’t Tracking Mobile Usage… Yet

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According to Omniture data (click here for chart) MLB.com's mobile viewer pageviews for just one sample evening in September rocketed far beyond PC-user pageviews. It's just one more example of what many publishers we know are calling "hockey stick growth" on the mobile viewing front.Despite this industry-wide trend, roughly 30-60% of online subscription and membership site publishers are not yet actively tracking mobile users. The percent varies depending on which niche you're in; for example, ...

 

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Anne Holland

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