Today Google+, which initially had been for individuals only, launched brand page functionality. Much like your brand’s Facebook page and LinkedIn page, you can post logos, company news, videos, and links.Several media brands posted pages immediately, including Anderson Cooper 360, Special Report with Brett Baier, and The Muppets.Is creating and maintaining a branded Google+ page for your subscription site worth the extra work? Possibly. We strongly suspect you’ll get an SEO advantage (but so will everyone else who participates.) Plus, we’ve noticed that the consumers and executives who tend to love Google+ sometimes do so to the exclusion of other social media.So, if you’re on Facebook or LinkedIn alone, then you’re not reaching everyone. And then there’s the population who are nuts for social media who want to follow your brand in every possible channel you’ll let them follow you on….On the other hand, having to think about who on the marketing team has time to manage yet another social media outreach effort, let alone optimize for it, not to mention figuring out how posts should be *different* from the topics/wording you’re using on other social media (because shovelware and duplicative cross-posts can hurt your results)… well all of that just gives us a headache. Honestly, sometimes more is not better.But then, it’s Google. Too big to ignore. Here’s the link to the page where you can start your brand’s free Google+ account.