Using Direct Mail to Acquire New and Expired Online Subscribers

Direct Mail has been a favorite marketing tactic for print publications, and shouldn't be ignored by online publishers. Postal mail can help you acquire new subscribers and get expired accounts to return, especially when you maintain a quality list. In this handy how-to article, we detail the best practices you need to employ to have a successful postal direct mail campaign to increase your online subscribers. Learn how to maximize your response rates and get creative ideas specific to marketing online subscriptions.
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