Colorful stack of credit cards and shopping gift cards. Macro w

The Impact of VISA’s New High-Risk Designation of MCC 5968 on Subscription Companies

Learn how the recent classification to high risk for recurring merchants offering free and low introductory trial offers are reshaping the subscription payment processing landscape for many merchants, with insights from payment expert Melanie Stout.

Melanie Stout, Head of Recurring Services, Optimized Payments The world of recurring payments is constantly evolving, with regulatory changes often introducing significant operational shifts for businesses. One such change is VISA's recent reclassification of a handful of Merchant Category Codes (MCC), specifically a big merchant category for recurring subscriptions, MCC 5968.  While the high-risk designation is intended only for those merchants using free or low-introductory rate offers, mercha...

 


HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!


Already a Subscription Insider PRO Member? 
Please Log-In Here!

Up Next

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.