Recent FTC Settlement on Deceptive Offers

Five Guidelines to Stay On The Right Site of Special Offer Compliance

Subscription marketing offers that include pricing claims such as Yours for only $95. You save $50 and Buy One Get One Free are ubiquitous but unless those pricing claims are strictly true, they can violate Section 5 of the FTC Act. Lisa B. Dubrow, Esq. explains a recent case addressing deceptive pricing claims and provides some guidelines to keep you on the right side of offer compliance.
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Lisa B. Dubrow is a lawyer specializing in advertising, consumer protection and privacy law. She counsels clients on legal issues surrounding the advertising and marketing of goods and services, including how to comply with subscription and recurring billing business models. Her practice encompasses consumer protection issues, the security and privacy of consumer databases, state and federal compliance with all methods of sales including e-commerce, direct mail and telemarketing, negative option sales, “back-end issues” related to consumer payments, behavioral marketing, influential and real-time marketing, licensing and affiliate sales arrangements, and the negotiation and drafting of contracts pertaining to product development, marketing and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media.

Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. She has earned the credentials of being a Certified Information Privacy Professional in the United States and Europe and a Certified Information Privacy Manager (CIPP/US, CIPP/E, CIPM) through the International Association of Privacy Professionals.

For more information, please visit: www.lisadubrow.com