Re-engagement Redux: Why Lapsed Subscribers Make the Best Prospects, and How to Bring Them Back

How much would you pay for a list of leads who are demonstrably interested in your service, are proven purchasers, and are familiar with your brand? Hint: You already own that list. (Updated)

How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold....

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Filed in Best Practice and How To, Research and Benchmarks, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention

Michael Moran Alterio

Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.