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J.C. Penny, Kohls, Macys and Sears sued in California for misleading sale prices

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The Los Angeles City attorney's office on behalf of the State of California has filed lawsuits against J.C. Penny, Kohl's, Macy's and Sears for advertising an alleged "sales price" alongside an allegedly inflated "original," "regular," "former" or "list" price in order to persuade customers to purchase their merchandise.  Under California law it is false and misleading to advertise a former price of a product unless it was the prevailing market price within three months of the advertisement.  It...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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