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How to Find Your Savior of Member Churn: Retention Manager Job Description

Who is responsible for retention in your company?

Source: Bigstock

Who within your company is responsible for subscriber or member retention? When I'm working with the CEO of a subscription company who has approached me for help growing monthly recurring revenue, this is one of the first questions I ask. Want to hear the answer I get 9 times out of 10 from these CEOs? "I am." Sadly, this means no one is responsible for the most important driver of recurring subscription revenue, retention. As a CEO, you can't do it. You are spread too thin re...

 

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Robert Skrob

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