How many times have you had a great month of recruiting new subscribers, only to see an increase in cancellations a couple of months later? Robert Skrob, Subscription Insider Guide to Member Retention, outlines the most common subscription maladies and the simple secret tonics to cure them.
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Who within your company is responsible for subscriber or member retention? All too often, there is no one. Robert Skrob, Subscription Insider Guide to Member Retention, wants you to focus on retention and hire this critical role. The job description outlined will be a key role in your organization and critical to your renewal success and profitability.
How to Find Your Savior of Member Churn: Retention Manager Job Description Read More »
Last Monday The New York Times announced its purchase of The Wirecutter and The Sweethome, online guides for technology gear, home products and other consumer services in an all-cash transaction. Though The New York Times (NYSE: NYT) did not reveal the price tag, Recode reports The Times will pay more than $30 million for the acquisition, including retention bonuses and other payouts. What does this acquisition mean for The New York Times?
The New York Times Buys Consumer Guide The Wirecutter for $30 Million+ Read More »
Convert. Retain. Grow.
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