Case Study Lesson: Keep Your Affiliates Happy With Multiple Paper Checks

Subscription Site Insider’s newest exclusive Case Study includes many simple yet powerful marketing strategies from master subscription marketer Mitchell Davis of ExpertClick.com. Here’s how

Subscription Site Insider’s newest exclusive Case Study includes many simple yet powerful marketing strategies from master subscription marketer Mitchell Davis of ExpertClick.com. Here’s how Davis, who says affiliate sales account for 15% of his subscription revenue, keeps his affiliates motivated:To encourage affiliates to do marketing, he cuts multiple checks on purpose. Davis sends an affiliate check (and he thinks checks have a larger perceived value than direct deposit) the day a sale goes through. If say, three sales go through in one week, Davis doesn’t combine the sales but rather sends three separate checks – that old perception thing.