June 29, 2011

Subscription Site Insider’s newest exclusive Case Study includes many simple yet powerful marketing strategies from master subscription marketer Mitchell Davis of ExpertClick.com. Here’s how Davis, who says affiliate sales account for 15% of his subscription revenue, keeps his affiliates motivated: To encourage affiliates to do marketing, he cuts multiple checks on purpose. Davis sends an affiliate check (and he thinks checks have a larger perceived value than direct deposit) the day a sale goes through. If…