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Case Study Lesson: How to Get A Major Brand to Underwrite Subscriptions

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Subscription Site Insider's newest exclusive Case Study reveals how new niche site BoomerTennis.net took a tactic from bigger publishers and partnered with a major brand to underwrite subscriptions for its customers.BoomerTennis.net ran an offer - via a tennis event and email -  that Poland Spring would pay for a year-long membership to BoomerTennis.net as long as the consumer agreed to try Poland Spring's in-home water service for free for two months. The consumers had to call Poland Spring's n...

 

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Kathy McCabe

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