Case Study Lesson: How to Get A Major Brand to Underwrite Subscriptions

Subscription Site Insider’s newest exclusive Case Study reveals how new niche site BoomerTennis.net took a tactic from bigger publishers and partnered with a major

Subscription Site Insider’s newest exclusive Case Study reveals how new niche site BoomerTennis.net took a tactic from bigger publishers and partnered with a major brand to underwrite subscriptions for its customers.BoomerTennis.net ran an offer – via a tennis event and email – that Poland Spring would pay for a year-long membership to BoomerTennis.net as long as the consumer agreed to try Poland Spring’s in-home water service for free for two months. The consumers had to call Poland Spring’s number. Poland Spring is using BoomerTennis.net as a freemium to get people to take their water offer and hopefully become monthly users of the water service. If you would like to see the complete BoomerTennis.net which includes more on big brands sponsoring subscriptions , join Insider today.