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July 11, 2011

How BoomerTennis.net Monetizes Advisory Boards and
Partners with Corporate Brands to Underwrite Memberships

Business Strategy, Case Studies, Subscriber Acquisition, Subscriber Only /

Bigger and older sites could take a few lessons from new niche site BoomerTennis.net in bringing key influencers into active advisory board roles and partnering with big brand names to sponsor memberships. We spoke to BoomerTennis.net co-founder Robert Milligan for this Exclusive Case Study.

How BoomerTennis.net Monetizes Advisory Boards and
Partners with Corporate Brands to Underwrite Memberships Read More »

Case Study Lesson: How to Get A Major Brand to Underwrite Subscriptions

Business Strategy, Subscriber Only /

Subscription Site Insider’s newest exclusive Case Study reveals how new niche site BoomerTennis.net took a tactic from bigger publishers and partnered with a major brand to underwrite subscriptions for its customers. BoomerTennis.net ran an offer – via a tennis event and email –  that Poland Spring would pay for a year-long membership to BoomerTennis.net as long as the consumer agreed to try Poland Spring’s in-home water service for free for two months. The consumers had to…

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