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B2B Premium Niche News Publisher Says His #1 Subscription Marketing Tactic Isn’t Online

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He's got a great Twitter following, a strong opt-in email list and solid SEO for keywords that count in his industry... but publisher Dan McGovern of the premium b2b news site, Sustainable Food News, told us in an exclusive interview for our Case Study this week that an offline marketing tactic is what sells the most subscriptions.Turns out Dan's most important subscription marketing tactic is getting on a plane and personally attending as many industry events as possible each year. He goes to n...

 

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Anne Holland

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