Search
Close this search box.

Insight to drive subscription growth

Join

November 29, 2010

B2B Premium Niche News Publisher Says His #1 Subscription Marketing Tactic Isn’t Online

Leave a Comment / Business Services, Subscriber Acquisition, Subscriber Only /

He’s got a great Twitter following, a strong opt-in email list and solid SEO for keywords that count in his industry… but publisher Dan McGovern of the premium b2b news site, Sustainable Food News, told us in an exclusive interview for our Case Study this week that an offline marketing tactic is what sells the most subscriptions. Turns out Dan’s most important subscription marketing tactic is getting on a plane and personally attending as many industry…

B2B Premium Niche News Publisher Says His #1 Subscription Marketing Tactic Isn’t Online Read More »

Journalist Creates Niche B2B News Site to Capitalize on Emerging Industry Trend

Leave a Comment / Case Studies, Subscriber Acquisition, Subscriber Only /

Launched in 2006, Sustainable Food News jumped on an emerging food-industry trend to create a premium daily news service that covers sustainable, organic, natural, and fair-trade products. See how the team compiles up to 15 stories a day, and why Publisher Dan McGovern’s heavy trade-show travel schedule has been crucial for site growth.

Journalist Creates Niche B2B News Site to Capitalize on Emerging Industry Trend Read More »

Convert. Retain. Grow.

Useful Links

Policies & Terms

Get In Touch

Facebook-f Linkedin-in Twitter

©2024 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.