1% Anxiety: When Chargeback Rates Can Be Higher for Subscription Sites

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

For a while, paid content sites have been told to keep their chargeback rates below 1%. (Chargebacks, for those of you who don't know, occur when a customer calls their credit card company to say a charge was unauthorized--they are not cancellations or refunds.)It's a good-enough rubric, since high chargeback rates can get you flagged for merchant malfeasance by credit card companies. However, it may not be as applicable for niche publications.I recently spoke with leading payment processing exp...

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!