1% Anxiety: When Chargeback Rates Can Be Higher for Subscription Sites
For a while, paid content sites have been told to keep their chargeback rates below 1%. (Chargebacks, for those of you who don’t know, occur when a customer calls their credit card company to say a charge was unauthorized–they are not cancellations or refunds.)It’s a good-enough rubric, since high chargeback rates can get you flagged for merchant malfeasance by credit card companies. However, it may not be as applicable for niche publications.I recently spoke with…
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