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October 12, 2020

What does the future hold for OTT video subscriptions?

Leave a Comment / Business Operations, Business Strategy, Consumer Media and Publishing, Entertainment and Streaming, News, Payment Processing, Showcase / By Jesus Luzardo

According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion. A rapidly expanding marketplace means increased competition for OTT video service providers, who must find the right go-to-market (GTM) strategy.

Apple TV+ Free Trial Extended Until End of January 2021

Leave a Comment / Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, Customer Service, Entertainment and Streaming, Free Subscription, Industry Announcements, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps / By Dana E. Neuts

In a gesture of goodwill, Apple has extended the free trial period for Apple TV+’s SVOD subscription service until the end of January 2021.

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