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February 4, 2020

2-Star of 5-Star review of a subscription completed via a close up of a hand holding a phone

Third Party Reviews: Be Truthful or Else

Best Practice and How To, News, Regulation and Compliance, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC has filed yet another enforcement action reminding sellers that ratings which are the product of buying and selling between the “independent” review site and companies willing to pay for better play, or from employees acting on instructions to stuff the ballot box with five-star ratings are not objective and violate…

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MoviePass Parent Calls It Quits with Chapter 7 Bankruptcy Filing

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, Data and IoT, FInance, News, Product Development, Revenue and Sales, Subscription Apps /

Last week, MoviePass parent Helios and Matheson Analytics finally called it quits, filing for Chapter 7 bankruptcy, reports Variety. In a Chapter 7 bankruptcy, the company is dissolved and what remains of its assets are sold to repay its debts. According to the filing in the U.S. Bankruptcy Court for the Southern District of New York, Helios and Matheson had assets between $1 million and $10 million and more than $60 million in debts. The company called itself a “big data company,” and it hoped that a movie subscription service – MoviePass – would be a way to leverage customer data for sale to advertisers.

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