July 15, 2019

FX Plus Streaming Subscription Service to Shut Down in August

Effective August 21, 2019, the FX+ streaming video subscription service is no more, a victim of Disneys $71 billion acquisition of 21st Century Foxs assets. For $5.99 a month, FX+ subscribers had access to more than 1,400 episodes of popular shows including The Shield, Sons of Anarchy, American Horror Story, and Its Always Sunny in Philadelphia. By shutting down the service, Disney is paving the way for potential subscribers to subscribe to Hulu, which will feature FX Networks content, or their new streaming subscription service, Disney+, set to launch this fall.

FX Plus Streaming Subscription Service to Shut Down in August Read More »

Yogi Influencers Caught In A Bind

In a cautionary lesson for subscription businesses leveraging influencers, an advertising campaign on Instagram came to the attention of the Better Business Bureau (BBB) who found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).

Yogi Influencers Caught In A Bind Read More »