January 17, 2019

Netflix Price Hike Will Affect More Than 58 Million U.S. Subscribers

In its biggest price hike to date, Netflix (NASDAQ: NFLX) is raising subscription rates for more than 58 million U.S. subscribers, reports the Associated Press. Netflix’s three streaming plan options, all of which are ad-free, will go up $2 each per month, effective February 15, 2019. After their one-month free trial, new subscribers will be charged the new rates. Existing customers will see the price increases over the next several months, depending on their billing cycle. The Netflix site already shows the new plan pricing.

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The Five Phases of the Subscription Lifecycle

The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!

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