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Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. Kevin serves as Head of Global Marketing for Vindicia. Vindicia, an Amdocs company, offers comprehensive subscription management solutions that help businesses acquire and retain more customers. Providing much more than just a billing and payments system, the company’s SaaS-based subscription management platform combines big data analysis, strategic consulting and proprietary retention technology. Vindicia provides its clients with more recurring revenue, more customer data, better insights, and greater value throughout the entire subscriber lifecycle His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix. To learn more visit www.vindicia.com

Kevin Cancilla

5 Billing Considerations for Scaling Your Subscription Business

Business Services, Consumer Services, News, Payment Processing, Paywall, Product Development, Subscriber Only, Technology /

The subscription business model offers companies a fast track to growth, offering just about anything from entertainment streaming services to renters’ insurance. Yet to harness that growth potential, businesses need a subscription-centric billing solution that can keep up with their vision, market demands, and innovation in products and services. At a certain point, however, an upgrade from a legacy billing approach to a more capable billing platform is necessary to handle the volume and complexity of recurring revenue operations, as well as facilitate growth at scale. Here are five billing considerations to help guide your decision-making process.

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The Five Phases of the Subscription Lifecycle

Auto-renew Subscription, Business Media and Publishing, Business Services, Consumer Services, Entertainment and Streaming, News, Payment Processing, Research and Benchmarks, SaaS and Cloud Services, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Technology /

The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!

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