AMC Theatres Boasts 500K Members and Raises Rates in 16 Markets
We’ve got good news, and we’ve got bad news. First, the good news. AMC Theatres has had a great response to its movie membership program. In its first four-and-a-half months, it has enrolled more than 500,000 new members in AMC Stubs A-List, exceeding the company’s first year goal. In addition, its AMC Stubs loyalty program now has more than 17 million subscribers, a huge jump from the 2.5 million mark two-and-a-half years ago.
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