November 15, 2018

AMC Theatres Boasts 500K Members and Raises Rates in 16 Markets

We’ve got good news, and we’ve got bad news. First, the good news. AMC Theatres has had a great response to its movie membership program. In its first four-and-a-half months, it has enrolled more than 500,000 new members in AMC Stubs A-List, exceeding the company’s first year goal. In addition, its AMC Stubs loyalty program now has more than 17 million subscribers, a huge jump from the 2.5 million mark two-and-a-half years ago.

How Can Behavioral Data Help You And Why It Matters

Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.