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November 15, 2018

How Can Behavioral Data Help You And Why It Matters

Best Practice and How To, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.

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AMC Theatres Boasts 500K Members and Raises Rates in 16 Markets

Auto-renew Subscription, Business Operations, Consumer Services, FInance, Industry Announcements, Memberships, News, Paywall, Revenue and Sales, Subscription Apps /

We’ve got good news, and we’ve got bad news. First, the good news. AMC Theatres has had a great response to its movie membership program. In its first four-and-a-half months, it has enrolled more than 500,000 new members in AMC Stubs A-List, exceeding the company’s first year goal. In addition, its AMC Stubs loyalty program now has more than 17 million subscribers, a huge jump from the 2.5 million mark two-and-a-half years ago.

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