Effective Customer Service Is Quantized Customer Service
A few weeks ago I wrote about the importance of effective customer service. But how do you know if you are delivering that? And what channels — phone, email, chat, social media, etc. — should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
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