Four Thousand Publishers Protest Google’s GDPR Policies in Standoff
Today’s the big day – the day the European Union’s Global Data Protection Regulation (GDPR) officially goes into effect to protect personal data from being misused by data collectors or data processors. The new regulations apply to companies who have customers in the EU, like Google. While Google has been working on its GDPR policies, it has not been making friends around the globe. In fact, Ad Age reports that four major trade bodies representing 4,000 publishers around the world are in a standoff with Google and Google CEO Sundar Pichai.
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