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October 13, 2017

Time Inc. Launches Membership Program, PEOPLE Perks, for $60 a Year

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Industry Announcements, Magazines, Memberships, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Business Marketing /

Time Inc. (NYSE: TIME) is the latest publisher to add paid membership programs to its offerings in the hopes of generating additional revenue. On September 27, the company announced the launch of People Perks, a membership program for People magazine readers, for $60 a year or $5.99 a month after a 30-day free trial. Members who pay annually also receive a free welcome kit, and all members receive exclusive discounts on entertainment, style, food, beauty, pets, home and shopping products and access to unique celebrity and red carpet experiences.

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Five on Friday: Millennials, Headlines and Conversions

Auto-renew Subscription, Business Services, Business Strategy, Consumer Services, Customer Service, Entertainment and Streaming, Freemium, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

We are less than a week away from Subscription Payment Boot Camp, but we are still churning out exclusive, quality content to help you grow your subscription business. In this weeks Five on Friday, Chargify makes suggestions for successfully selling subscriptions to millennials, Search Engine Watch offers tips on writing search engine-friendly headlines, Adweek explains Googles new filters that allows publishers to weed out racy or sensational ads, Real Simple gives us five ways to rein in our unwieldly email inboxes, and PYMNTS and Recurly team up to share subscription conversion data for Q3 2017.

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