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November 11, 2016

This Week’s Subscription Headlines: Ads and Print and Traffic Decline

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Industry Announcements, Magazines, Memberships, News, Product Development, Revenue and Sales, Subscription Boxes /

With this week’s subscription news headlines, we get the opportunity to forget about the presidential election for a while: Amazon considers a Prime housekeeping service, Teen Vogue magazine reduces its print schedule to quarterly, and Apple brings in NBCUniversal to sell ads in Apple News. We’ve also got churn reduction strategies and print and traffic declines.

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Tableau Shifts Focus Away from Perpetual Licenses to Subscriptions

Auto-renew Subscription, Business Services, Business Strategy, FInance, Industry Announcements, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services /

In last week’s earnings call, business intelligence software maker Tableau announced it was shifting its focus away from perpetual licenses and toward subscription licensing. The move will provide recurring revenue for Tableau while also making its product available to more companies at a lower price point. CEO Adam Selipsky said this shift will initially put more pressure on the company’s bottom line, but it would help stabilize revenue and diversify the company’s customer base over time.

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