Mic to Experiment with Paid Video Subscriptions

Mic, the digital news outlet by millennials for millennials, is planning to experiment with paid video subscriptions, reports Ad Age. With a monthly audience

Mic, the digital news outlet by millennials for millennials, is planning to experiment with paid video subscriptions, reports Ad Age. With a monthly audience of more than 30 million readers, perhaps the time is right for just such an experiment. Mic is looking at trying video subscriptions rather than trying a paywall for written content. Currently, Mic is funded through advertising dollars for branded content and the company's Hero ad unit......

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Filed in Business Strategy, Consumer Services, Entertainment and Streaming, News, Research and Benchmarks, Subscriber Acquisition

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!