March 21, 2016

The Guardian to Slash 250 Jobs as Part of Three-Year Cost-Cutting Plan

On Thursday, Guardian Media Group, publisher of the Guardian and the Observer, announced it will lay off 250 employees, as it restructures the less profitable parts of the company. The layoffs are part of the company’s three-year cost-cutting plan announced earlier this year. Of the 250 jobs to be cut, 100 will come from an editorial staff of 725 and 150 from commercial departments like finance and human resources.

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A Profile in Partnering: How One Partnership Made All the Difference for The Purple Carrot

On a mission to improve the American diet, CEO Andy Levitt launched The Purple Carrot, a plant-based meal kit subscription service in 2015. In this profile, learn how 18 months later one partnership with Mark Bittman evolved and propelled the business to new heights.

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ABC Mouse’s Enthusiasm for Email Promotional Offers

ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.

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