You’ve built your subscription publication, service, or product and you’re ready to promote and sell it. What’s next? Tracking and analyzing performance, of course!
Starting a Subscription Business? Five Key Metrics You Need to Know Read More »
You may recall a political dust-up this summer when the Clinton campaign accused the Sanders campaign of gaining illicit access to its voter data. How was this even possible? Well, it all traces back to a private company called NGP VAN.
Data With Backbone: NGP VAN Read More »
Starz is the latest premium channel to go solo as a direct-to-consumer, over-the-top (OTT) streaming video service, joining competitors Showtime and HBO. Starz CEO Chris Albrecht made the announcement at the Television Critics Association’s winter press tour, said Adweek. “Yeah, we’re in the midst of doing it,” said Albrecht. “To have your own app is the opportunity to be distributed, either by our current distribution partners in different ways…or potential other portals. It is early days…
Starz to Go Solo with Stand-alone OTT Streaming Video Service Read More »
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