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Use “Engagement Tripwires” to Assimilate New Members and Increase Retention

Move beyond welcoming a new member to actually guiding them into their membership.

When someone joins your membership program, they're not REALLY a member. Not quite yet. Sure, they've signed up, agreed to be a member and paid their fee. But, that doesn't make them a member. They don't "feel" like a member. They say things like: I joined _____ membership.  vs   I am a member of _____ membership. Your membership. . .    vs      My membership. . . You have a great program.    vs    My membership is great. People will begin to personalize their membership AFTER they begin using ...

 

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Scott Whitaker

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