October 17, 2017

Netflix Reports Strong Q3 Financials Including 5.3 Million New Members

If you predicted that Netflix couldn’t get any better in the third quarter, we’d say ‘Stranger Things’ have happened…and they have. Yesterday Netflix (NASDAQ: NFLX) reported strong Q3 financials with a 33 percent increase in global streaming revenue and the addition of 5.3 million new memberships globally, a 49 percent increase year over year. This is considerably higher than the 4.4 million net additions Netflix had forecast. Year-to-date, Netflix has added 15.5 million new members (net), a 29 percent increase year over year.

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Use “Engagement Tripwires” to Assimilate New Members and Increase Retention

When you think about how you get members fully engaged, do you have a tripwire that moves them to take their first steps to use their membership? What are the first 3-5 actions you want new members to take and that will help them use their membership? Scott Whittaker, Subscription Insider Guide to Membership Strategy and founder of Scott Whitaker Consulting, explains how to move beyond welcoming a new member and actually guiding them into their membership.

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