During the last recession, I saw the destruction of hundreds of monthly subscription programs. If your customer loses her job tomorrow, which expense do you think she will cancel first, her monthly cosmetic box, her iPhone service, or her electricity? When the next recession hits, we can expect to see hundreds of thousands of layoffs again. Plus, during any recession, customers cut expenses even when they haven't yet experienced a job loss. Many of today's fastest growing subscription boxes won'...
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