Amazon’s Thursday Night Football missed viewership estimates by 25%, disappointing advertisers.
Thursday Night Football
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Amazon is reportedly working on a standalone sports app for their sports programming, including Thursday Night Football.
Amazon scores on Thursday Night Football, streaming growth is slowing, and Apple will host the Super Bowl halftime show in 2023.
Starting in 2023, Amazon Prime Video will become the exclusive home to the NFL’s Thursday Night Football, a first for a streaming service.
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