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At their Investor Day 2022, The New York Times outlines their strategy for reaching 15M subscribers by EOY 2027.
For Q1 2022, The New York Times reports double-digital revenue growth, driven by subscription and ad revenue.
On the heels of two acquisitions and a strong 2021, The New York times raises their subscriber goal to 15M by the end of 2027.
Returning to negotiations, The New York Times Co. agreed to buy The Athletic for $550M in an all-cash deal.
Butter raises $7M to help subscription companies lower involuntary churn; PlantX launches new subscription service; The Athletic continues search for a buyer.
Verizon offers free Apple Arcade and Google Play Pass to unlimited subscribers, The New York Times is in talks to buy The Athletic, Amazon confirms
Google contributes $29M to EU fund to fight fake news, Axios and The Athletic might merge, and LinkedIn shares top subscription jobs.
Gaming growth, TikTok competitors, and publishing partnerships dominate the subscription headlines this week.
The Athletic hopes to boost subscribers with cross-marketing deals, Instagram Reels plans to poach creators and Twitter confirms it may add subscriptions after 2020.

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