Weekly Subscription News: Gaming Growth, TikTok Competition and Publishing Partnerships

Featuring Nintendo Switch, The Washington Post, Financial Times and The Athletic

Gaming growth, TikTok competitors, and publishing partnerships dominate the subscription headlines this week. Nintendo Switch Online has added 11 million new subscribers since January, YouTube launches a beta test of ‘Shorts,’ a TikTok competitor, and The Washington Post and the Financial Times create a joint digital subscription to attract subscribers. Also, Amazon unveils a Kids+ subscription service with new content and an announcement feature, The Athletic hits the 1 million subscriber milestone despite the sports shutdown, and The Economist has tripled the number of subscribers driven by LinkedIn.

Nintendo Switch Online Has Added 11 Million New Subscribers Since January
Gadgets 360

YouTube Unveils TikTok Competitor ‘Shorts,’ Launching in Beta This Week
Tubefilter

The Washington Post and Financial Times Create Joint Digital Subscription
Media Post

Swiss Running Brand ‘On’ Launches Sustainable Subscription Service
SGB Media

Amazon Unveils Kids+ Subscription Service with New Content, Announcement Feature
9 to 5 Toys

YouTube Hit with $3B UK Class Action Style Suit for ‘Unlawful’ Use of Kids’ Data
TechCrunch

How The Economist Has Tripled the Number of Subscribers Driven by LinkedIn
Digiday

The Athletic Hits 1 Million Subscribers After Surviving Sports Shutdown
CNBC

Filed in Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Data and IoT, Entertainment and Streaming, Industry Announcements, Metered Subscription, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Boxes, Subscription Gaming

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!