As opposed to strictly commercial or marketing emails, newsletters can pack more than one punch.

In this newsletter, SiteTuners not only delivers their free blog content to newsletter recipients, but also welcomes new members (see those grey logos at the top of the page?). And, with a colored box that stands out, SiteTuners calls attention to their upcoming Webinars. Subscription sites can use this technique to highlight upcoming content and increase on-site engagement for new features.

And don’t miss the banner ad at the end highlighting SiteTuners’s next event! Talk about using your real estate well!